The current pandemic situation, unprecedented and critical, has hit hard all actors in culture, arts and tourism. It forced all establishments open to the public to adopt new gestures and new protocols, and to adapt to new uses and consumption practices.
Since the spring, numerous support initiatives have been launched on the web, spontaneous or supervised, at the initiative of individuals or institutions. Galleries, international fairs and luxury hotels, for example, have opened their websites to establishments weakened by the abrupt closure of their sites to help them reach a broader public. Often local, these actions must be globalized. In a crisis situation that lasts. Often temporary, these actions must now be organized and perpetuated.
There is an urgent need to promote all the savoir-faire from our worldwide ecosystem.
– smArty team
It is in this time of turmoil that engagement in arts and culture takes on its full importance, its vitality. A tangible and rapid commitment.
The Club by smArty was born from these successive periods of uncertainty and from this fragmented world in order to react and act concretely.
There is an urgent need to protect and promote the know-hows of our worldwide cultural ecosystem.
To gather on the same platform all the actors of this universe, to join our forces, to meet together, to support one
another and to co-organize the necessary transition towards an after time, still difficult to foresee.
The Club by smArty targets the Early Adopters of the platform: solid institutions that are becoming aware of the new challenges of the digital transformation underway, a transformation made indispensable by the current situation. Many complex issues: Artificial Intelligence's risks and opportunities, the place of digital in the cultural and artistic experience, online content virality, challenges with data in a previously protected universe.
The reliability of Early Adopters allows them to take under their wings more fragile institutions in need for support in
these difficult times. The smArty platform allows them to rely on a set of shared digital services, without having to
manage maintenance or technological developments.
Thus, by sponsoring them, a large gallery or a starred restaurant will be able to promote and pay for the services and
visibility costs of small establishments, which have become inaudible in the immensity of the web but are still
indispensable in their neighborhoods.
Because in times of crisis, doubt and the temptation to withdraw into oneself, art opens windows and relieves the mental
tensions of our fellow citizens by freeing their imagination.
Access to culture, in its broadest sense, can and must create positive change to innovate and think new ways of being.
Reflections made particularly necessary by the current crisis.
Art brings well-being, hope, life. smArty stimulates aesthetic empathy in each of us!
Join the Club by smArty and bring meaning to the new world.